Research a name for a Company or a Product

Step #1.  Is the Domain Name available?
 

See if a Domain is Available by entering, flushtogetherwords.com:
provided and probably Copyright using Whois by  Network Solutions
Step #2.  If Domain available, then check to see if Trademark is available.
 
See if a Trademark is Available by entering, not flush together words without the .com
 
provided and probably Copyright of MarksOnline.
Provided courtesy of Bruce W. Lynch of MaxSol, Inc.
NOT intended for general public use.

Principles to consider when choosing a Name:
 
  1. The name should EITHER communicate about what is offered OR be fanciful, whimsical. In theory a name that does communicate can not be defended in a trademark dispute. International Business Machines would not be defendable but IBM would.  Xerox, Kodak are well known fanciful names that gained meaning because of marketing. Apple had no relationship to computer until marketing gave it that relationship.
  1. It should be easy to say, remember and repeat. No tongue twisters.
      2.  
      In the context of Easy professionals typically assume that:

      a. The official name may have a short version that people will more commonly use. Evaluate that.  Federal Express became Fedex.  Visual Age Java became VA Java.

      b. Maximum should be 3 syllables and preferably 2 or 1.
       

  1. Saying the name should bring to mind positive associations and avoid negative associations.
  1. To come up with a name, consider the following steps:
      2.  
      a. Make a List of every word a phrase that is relevant to the offering. Don't be concerned about whether something should be included; more is preferred during this step. Do NOT reject anything. Do not even try to come up with decent names yet. If you do, just put them on a list and forget it for now.

      b. Review the List and try to add to it.

      c. Review the List and group like words and phases into the same section with each other. We're looking of connotations, syllables and ideas.

      d. Choose Syllables that seem appealing and make a List of them.

      e. List as many possible names as you can using the above. Consider using software that can help.

      f. In a separate session, review the Names and eliminate the obviously poor ones.

      g. Add to the Names that you like. Use a Thesaurus and related resources.

      From: Dictionary.com
      Copyright © 2000, Lexico LLC. All rights reserved.
      		  
      Look up:
       Search:Dictionary Thesaurus 

      h. Generate a list of Criteria to compare Names.  Make a table filling in the criteria for each name.  The GreatDomains.com site lists 4 Criteria:  Characters, Commerce, .Com, and Comparables. Quoting some from Great Domains:

         
        Characters: Short names are better than long names. They are generally easier to remember, spell, and are more impactful.

        Commerce: The size of the business opportunity most apparent for the name drives the value. Names with potential trademark issues are generally worthless.

        .Com:  A Domain Name should end with .Com